Amy Suiter Coaching

10: Why Confidence Feels So Hard

In this episode Amy unpacks one of the biggest confidence myths in sports, the idea that confidence can just disappear.

You know those moments when an athlete looks unstoppable one day and completely disconnected the next? Amy explains what’s really happening inside the mind when confidence “vanishes,” why it’s not gone at all, and how to find it again.

Through one of her favorite analogies… The Pantry in Your Mind, Amy shows athletes, parents, and coaches how the brain stores every experience, good and bad, like jars on a shelf. The secret is learning which side you’re reaching for when the pressure is on.

This episode will help you (and your athlete) understand where confidence goes, how to access it on purpose, and what to do when self-doubt tries to take over.

Key Takeaways:

  • Why confidence doesn’t disappear, it gets stored.

  • How your brain’s “pantry” determines what emotion you feel in big moments.

  • The difference between right-side and left-side jars (and how to switch sides).

  • How parents and coaches can help athletes recognize which side they’re operating from.

  • A simple awareness practice that helps athletes build confidence intentionally.

Resources Mentioned:

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Don’t Forget:
If this episode helped you see confidence in a new way, please subscribe, leave a review, and share it with another athlete, parent, or coach who could use this reminder:

Confidence isn’t gone… it’s just waiting on the right side of your pantry.